The first step in converting more sales online is traffic generation. There have been several studies conducted that shows that businesses that blog tend to get more traffic than those that don't. Now if you happened to be in the minority and do not blog for some strange reason, I'd like to bring three key benefits of blogging to your attention.
Many people still get a blog and a website confused, but they're actually very different. A website is more utilitarian, it serves as tool to show the function and basic information of produces and serves, as well as process transactions. A blog is a tool that allows you to build a relationship with your prospects and customers. It's a hub where you can show your brand personality and what it's all about. A blog is a community hub.
As I stated in the last paragraph, blogging attracts more visitors to your website. The more you blog, the more fresh content you're creating and Google like fresh content. So naturally, the more content you produce the more traffic search engines will send your way. You'll also benefit from getting more pages indexed, which will increase your chances of getting organic search traffic.
Blogging also builds credibility and positions you as an expert in your industry or niche. People are usually online searching for a solution to their problem, and/or tips and tricks that will help them save time, money, or effort. By blogging, you have the ability to create insanely useful content that answers all your customers questions. This builds trust overtime and trust is the foundation of a successful business.
Your blog is your central hub online. It's the home of your brand, and the place you eventually want to drive all your traffic. While most might not see it as such, your blog acts as a very effective lead generation tool. Blogging is a great way to attract leads that can in turn convert into customers or email subscribers.
Lead generation is an absolute necessity for every business. A blog is that type of lead gen tool that's always working for you, 24/7. Once you produce the content, it gets indexed and people search and come to your blog. Once there, they consume your content and get a feel for who you are and what you're all about. If they come to like your brand they'll subscribe to your email list or other retention channel, which will allow you to communicate with them more in the future.
How to Make Money With Product Blogging
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