Some folks believe that the blogging fad is over. I completely disagree, especially if you have a well-constructed niche, know what you are talking about, and are able to deliver information with a solid frequency. If you are the top 1% of your industry or field of endeavor, a blog certainly makes sense. Of course there's a right way and a wrong way to do it, and sometimes you have to be a little creative and find a third way. Since I know a thing or two about blogging, I'd like to makes recommendations to you if you have a few moments.
If you are considering building your own blog, well then there is a very good book that I'd like to recommend to you. This is a book I had bought for myself and do own. It is a how to book and a great reference book as well. The name of the book is:
"Publishing a Blog With Blogger" by Elizabeth Castro, A Visual Quick Project Book, Peach Pit Press, Berkeley, CA, 2005, 127 pages, ISBN: 0-321-32123-5.
First, I'd like to say that this paperback book is totally illustrated, simple to use, and abundantly helpful. Even if you use a blogging platform other than "Blogger" this book will give you all sorts of ideas for increasing traffic, re-posting to social networks, increasing your followers, and maximizing your efficiency. You'll be able to keep it clean and crisp, and inviting for all those who visit. You will also get more comments and contacts if you follow the information within.
In this book you will have all the information to set up your own Blogger Account and the book will give you ideas on how to market your blog, and how to start posting right away. They will also explain the important features of audio blogging, and how to use videos, and if you take all that into consideration along with all the new apps for mobile tech devices you can really build something great.
One of the most important things in blogging is making sure that your blog has the right visual look for the message you are trying to convey. Consider if you will this is a lot like marketing or branding a product, but in this case you may be branding yourself as an expert, or create a blog which serves as a reference. In the book it also discusses the best place to host your blog, and why sometimes it makes sense to do yourself so that you have full control. It also warns you about hackers and other challenges.
This is indeed one of the simplest and easiest books on the subject I've ever owned or seen. I completely recommend it to anyone. Indeed I hope you will please consider all this and think on it.
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